Multi-Million Dollar Marketing Campaign for Driver Announced

Multi-Million Dollar Marketing Campaign for Driver is official. Preparing for one of its largest product rollouts in history, GT Interactive Software is launching a wide multi-million dollar marketing campaign for its new PlayStation game console and PC title, Driver.

Developed by GT Interactive’s Reflections studio, the creators of two million-selling console driving games, the campaign includes an adrenaline-pumping TV spot, extensive print campaign, tie-ins with national brands, online advertising and promotions. Their goal with Driver is to firmly establish the franchise as a completely new experience for the driving genre, and simultaneously build another legendary brand for our internal Reflections studio.