Lara Croft Goes SCI FI

Lara Croft Goes SCI FI gets a June 1999 update. Eidos Interactive’s ever-popular video game heroine and cyber-superstar Lara Croft will appear in the SCI FI Channel’s bold new celebrity-driven on-air campaign entitled I AM SCI FI.

Designed to obliterate the traditional definitions of who and what represent science fiction, the campaign features the unflappable Croft in a 20 second mini sci-fi episode debuting June 18. The only virtual character selected for the campaign, the adventure-loving pin-up girl of digital entertainment takes her place alongside other celebrities chosen for their high-end personalities: actress/singer Traci Lords, the band Everclear, tennis stars Venus and Serena Williams and rap artist Busta Rhymes.