3Dfx and EA Marketing Agreement

The hardware race keeps getting louder. 3Dfx Interactive and Electronic Arts said they have renewed and extended their exclusive strategic marketing agreements for 3D graphics games and unique developmentrelationship. The relationship calls for exclusive marketing activities and game titles specifically optimized for Voodoo2, Voodoo Banshee, dual board Voodoo2 SLI technology and the Glide 3x software environment from 3Dfx Interactive.

All of the games will utilize 3Dfx hardware and software features including multitexturing and high-resolution imagery to achieve amore dramatic gaming experience. Key marketing arrangements include exclusive 3Dfx logo representation on game boxes, inclusion in television advertising campaigns, special website programs and retail opportunities.