Est. 1998
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/ Adam Richardson

EA Licenses FIFA Brand

Electronic Arts, the world's largest interactive entertainment software company, today announced it has acquired from ISL the exclusive rights to the three most sought after world soccer licenses - FIFA Brand, FIFA World Cup (2002, 2006) and EURO 2000, the UEFA European Football Championship.

EA Licenses FIFA Brand is the story on November 16, 1998, and it is one of those late-1998 PC gaming updates that says exactly where the scene is right now. Electronic Arts, the world's largest interactive entertainment software company, today announced it has acquired from ISL the exclusive rights to the three most sought after world soccer licenses – FIFA Brand, FIFA World Cup (2002, 2006) and EURO 2000, the UEFA European Football Championship. The landmark agreement in the world of licensing was signed in Geneva, Switzerland with ISL Worldwide, the official marketing partner of FIFA and UEFA and one of the leading players in global sports media and marketing.

The eight-year deal will allow Electronic Arts to publish titles using FIFA Brand (Federation Internationale de Football Association), FIFA World Cup and UEFA EURO 2000 licenses for the PC. The business side keeps moving, and sometimes those deals decide what we actually get to play next year.