THQ Sales Management Appointment

THQ Sales Management Appointment is the story today, and it is the kind of late-April 1999 news blast that makes the pre-E3 season feel like someone kicked the hornet nest. THQ revealed another step in its strategy to penetrate the high-end PC games market. Industry sales veteran Adrienne Lauer has joined THQ as its national PC sales manager, reporting to Tiffany Ternan, vice president of sales at THQ. Lauer will be responsible for all PC sales throughout North America. This new position reinforces THQ’s growing commitment to the PC market.

It may not be the same thrill as a fresh demo, but this stuff shapes what actually reaches players. Boring paperwork today can turn into games on shelves tomorrow.