Empire Interactive Licensing Agreement with Ford Racing

Empire Interactive Licensing Agreement with Ford Racing is today’s industry move, and it is one more reminder that the games business is growing up fast, whether it is ready or not.

Empire Interactive it has signed a global licensing agreement with Ford Motor Company, one of the world’s pre-eminent motor manufacturers, to develop a franchise based on Ford Racing. Empire Interactive will incorporate one of the racing world’s most prestigious licenses to produce an exhilarating new PC and console racing game. Ford has established itself as the leader in NASCAR Winston Cup racing with more teams sporting the blue oval than any other manufacturer’s symbol.

It is business news, sure, but these moves shape what games get made, what stores carry them, and who is still standing next year.