Tomb Raider: The Last Revelation Advertising Campaign Launched

Tomb Raider: The Last Revelation Advertising Campaign Launched is today’s business-side update, the sort of suit-and-spreadsheet news that still decides what games actually reach players.

The useful part: With a multi-million dollar print, television and online advertising campaign, Eidos will grab global mindshare to promote Lara Croft’s return to both the PC and PlayStation game console for the holiday season. The massive advertising push will be supplemented by a dedicated Point of Purchase program and gigantic billboards in six major cities. In a major departure this year, Lara will make a splash herself separate from the game with new merchandise introductions nearly every other week from October through the key Thanksgiving sales weekend. File it under the usual 1999 PC pile: interesting, crowded, and probably fighting five other releases for attention.