Acclaim Targets Girls Market

Acclaim Targets Girls Market is the word today, and that means Targets Girls Market is moving from wish-list chatter into something players can actually touch.

Acclaim Entertainment today announced it is entering the girls software market place. To that end, the company has signed an exclusive agreement with Mary-Kate and Ashley, popular TV, movie, video, music and publishing celebrities and Dualstar Interactive, a division of Mary-Kate and Ashley’s Dualstar Entertainment Group, to appear in a line of interactive entertainment products designed for girls. The new software lineup, including PC, hand-held and console games, positions Acclaim to expand its publishing portfolio to an emerging new game segment.

For players watching the fall release calendar, this is one more box fighting for desk time before the holiday crush hits.