Activision Expands Alliance with Marvel Enterprises

Activision Expands Alliance with Marvel Enterprises is today’s business-side update, the sort of suit-and-spreadsheet news that still decides what games actually reach players.

The useful part: Under the terms of the agreement, Activision has obtained the worldwide publishing rights for all platforms. The deal also provides Activision with exclusive worldwide rights to develop products based on new X-MEN and Blade television series or motion pictures. Activision currently is in production on its first X-MEN game, which it intends to release in 2000. The announcement represents the first time that Marvel Enterprises has entered into an umbrella deal with an independent entertainment software publisher. File it under the usual 1999 PC pile: interesting, crowded, and probably fighting five other releases for attention.