Est. 1998
Playing Out of Control Gaming

Retro reviews, vintage hardware, classic PC builds, and modern ways to keep old games alive.

Search the Archive
Industry
/ Adam Richardson

Creative Labs Launches Marketing Campaign

It has launched "The Difference Will Amaze You" - a multi-million dollar marketing campaign designed to reach the mainstream PC user.

Creative Labs Launches Marketing Campaign is the latest item crossing the POCG news desk. It has launched “The Difference Will Amaze You” – a multi-million dollar marketing campaign designed to reach the mainstream PC user.

The campaign gets its start with a high-energy, special effects theater ad – mixed and mastered in a THX certified theater for playback in Dolby Digital, DTS, SDDS and Dolby Surround formats. The first theater ad in this campaign is designed to utilize surround-sound technology to communicate the experience Sound Blaster Live! and FourPointSurround speaker systems bring to the PC with Creative’s Environmental Audio technology.