Demolition Racer Ships
Demolition Racer is now shipping, adding one more game to an October release calendar that already looks like somebody kicked over a filing cabinet.
Demolition Racer is now shipping, adding one more game to an October release calendar that already looks like somebody kicked over a filing cabinet.
The useful part: The PlayStation game console version shipped last month. Demolition Racer is backed by a $2 million marketing launch campaign that includes television ads appearing on WCW, Howard Stern and MTV, along with live radio reads on Howard Stern, as well as print ads in major videogame trade publications. The print ads began in September, and the television and radio ads will run in mid October and early November. Listed pricing shows $2, so this is not vapor sitting on a press sheet.
