Diamond and ESS Strategic Partnership

Diamond and ESS Strategic Partnership is today’s industry move, and it is one more reminder that the games business is growing up fast, whether it is ready or not.

Diamond Multimedia Systems, a leader in PC multimedia and Internet connectivity, and ESS Technology Incorporated, the leader in PC audio technology, today announced a strategic partnership under which Diamond will offer next-generation PC audio solutions, featuring sound innovations based on the ESS chip platform. Diamond’s next generation audio accelerators are expected to deliver the latest advancements in 3D sound technology for PC users who enjoy playing the hottest new 3D games and experiencing digital audio entertainment. Through the strategic alliance agreement between Diamond Multimedia and ESS Technology, Diamond Multimedia becomes.

It is business news, sure, but these moves shape what games get made, what stores carry them, and who is still standing next year.