KB Toys Joins Dreamcast Pre-Order Push as Sega Passes 100,000

KB Toys is the latest retailer to sign on for the official US Dreamcast pre-order campaign, Sega of America announced today. The chain will take pre-orders for the 128-bit system both in stores and online, joining five other retailers who have already banked 100,000 consumer pre-orders with three months still to go before the September 9 launch.

Sega expects that number to pass 200,000 by launch day, and the rest of the machinery is scaling to match: the system will be in more than 15,000 storefronts on day one, roughly 10,000 people are lining up to pre-order every week, and 6,000 interactive kiosks will be at retail by launch so shoppers can actually play the thing before buying. Sega is calling this the largest launch in videogame history, and the numbers back up the swagger. Sony’s 1995 pre-order drive for the PlayStation topped out at 100,000 total before its US launch, a mark the Dreamcast has already cleared with a full quarter of a year left on the clock.