Electronic Arts Korea Formed

Electronic Arts Korea Formed hit the wire on October 12, 1998. Electronics Arts the world's largest interactive entertainment software company, today announced it has formed a new subsidiary, Electronic Arts Korea Ltd., to manufacture, market and distribute its games directly in Korea. Electronic Arts Korea will be the first Korean subsidiary of any Western publisher of entertainment software and will be administered by Electronic Arts' Asia Pacific headquarters in Australia.

That is the kind of behind-the-scenes movement that can turn into next year's shelf space, or vanish before anyone gets a box in their hands.