Sega Dreamcast Advertising Campaign Launched

Sega Dreamcast Advertising Campaign Launched is the news today, which means another box, download, or retail shelf just got busier.

Sega of America is behind the announcement. Sega of America today revealed the launch advertising campaign for the much-anticipated launch of Sega Dreamcast, the superconsole with a built-in 56K modem that will bring the most-advanced and realistic video gameplay ever developed to consumers at its retail launch on September 9, 1999.

The campaign was created by Pacific Data Images, the creators of the award-winning animated feature film, Antz, under the direction of Foote, Cone & Belding, San Francisco. Utilizing models and assets straight from the Sega Dreamcast hardware and software, the spots feature Sega’s beloved mascot Sonic the Hedgehog(, more than forty 1st and 3rd party game characters and live-action and animated appearances by a range of NFL and NBA stars including Gary Payton, Penny.

PC hardware is moving stupid fast right now, and this is one more part of that arms race.