SRS Labs WOW Thing announced

SRS Labs WOW Thing announced puts another piece of PC gear into the September hardware pile, and 1999 is not exactly short on that right now.

SRS Labs, the world’s leading provider of audio and voice technologies to over 170 industry giants, including Sony, RCA, Pioneer, Lucent Technologies, General Instrument and Sennheiser, today announces the immediate availability of its first consumer hardware product under the Company’s new brand name, WOW Thing. The new WOW Thing family of software and hardware products provide incredible sound enhancement of music, voice and other audio entertainment distributed and enjoyed in a personal computer or home audio environment. The WOW Thing box (WOW-100) provides the most powerful combination of audio enhancement technologies available today.

The hardware race is getting mean, and the upside is simple: gamers keep getting faster, stranger toys to bolt into their rigs.