Nashville Player Wins a Toyota Tundra in Zone Racing Tournament

Shelton Williams of Nashville, Tennessee just won a truck by playing a video game. Toyota Motor Sales, U.S.A. and the MSN Gaming Zone have named Williams the winner of the Tundra Madness tournament, and the grand prize is a real Toyota Tundra, along with the title of Duke of Dirt.

The tournament ran on Monster Truck Madness 2, Microsoft’s racing sim, with players driving virtual Tundras on a track built just for the event. More than 1,000 US players registered after it kicked off in late April. The final race went down at Toyota’s manufacturing plant in Indiana, where the finalists toured the Tundra production line and plant employees grouped into pit crews to cheer their racers on. Williams pulled ahead when it counted and drove home in the real thing.

Winning an actual truck in a truck racing game is the most direct prize logic I have ever seen.