3 Days left till Sega Dreamcast

3 Days left till Sega Dreamcast puts another piece of PC gear into the September hardware pile, and 1999 is not exactly short on that right now.

According to Reuters, last month, Sega of America flew a plane with a banner advertising its Dreamcast console at tee time over a golf tournament sponsored by rival Sony Computer Entertainment America, while Sega’s mascot Sonic the Hedgehog roamed the course in a golf cart. Indeed, Sega the underdog, with barely a No. 3 position in the $6.3 billion video game industry, is aiming to prove it is a force to be reckoned with, as it prepares for its highest stakes game yet, with the launch of the Dreamcast.

The hardware race is getting mean, and the upside is simple: gamers keep getting faster, stranger toys to bolt into their rigs.