ATI Unveils Integrated Graphics and Core Logic Program

ATI Unveils Integrated Graphics and Core Logic Program is the story today, and it is the kind of late-April 1999 news blast that makes the pre-E3 season feel like someone kicked the hornet nest. ATI Technologies today unveiled the latest plank in its strategy for the low-end PC and consumer appliance markets with the announcement of its integrated graphics and core logic product program, packing Shared Memory Architecture (SMA). ATI’s SMA products will join the company’s low-cost graphics accelerators and System-On-a-Chip (SOC) products to provide PC manufacturers with the widest set of options to cost-effectively serve these market segments. ATI is the world’s largest supplier of graphics technology. ATI’s SMA products integrate two key technology blocks, North Bridge and Graphics Acceleration, to address the trend toward low-cost PCs.

For PC players, this is the kind of spec-sheet news that either matters immediately or becomes the thing everyone argues about once the drivers land. Either way, keep an eye on it.