Hasbro Interactive Creates Sports Division

Hasbro Interactive Creates Sports Division gets a June 1999 update. Leading entertainment software publisher Hasbro Interactive today announced the formation of Hasbro Sports.

The new business unit will enable Hasbro Interactive, already the number-one publisher of family games, to compete in the $1.8 billion interactive sports gaming market. Hasbro Interactive is widely credited with helping to build the casual gaming market and now plans to take its mass-market approach to the interactive sports business with games that appeal to a broad range of levels and interests. Hasbro Interactive will develop sports games across all categories of the interactive business, including action, children’s, family, strategy and simulation.