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/ Adam Richardson

EA SPORTS signs Supercross Sponsor Agreement

Electronic Arts confirmed today that EA SPORTS has signed a long-term sponsorship and licensing agreement with PACE Motor Sports.

EA SPORTS signs Supercross Sponsor Agreement is the latest business move hitting the game wire. Electronic Arts confirmed today that EA SPORTS has signed a long-term sponsorship and licensing agreement with PACE Motor Sports.

The deal will provide EA SPORTS with the primary sponsorship of supercross events promoted by PACE Motor Sports, and which will now be known as the EA SPORTS Supercross Series. In addition the company has begun development of the latest franchise under the EA SPORTS brand, EA SPORTS Supercross 2000. EA SPORTS will bring the marketing expertise of the strongest brand in the interactive sports market to the EA SPORTS Supercross Series.